Do you find it difficult to show vulnerability in your business branding efforts? Gary Vaynerchuk encourages businesses to “Use every customer point of contact to weave stories about who you are and what your brand stands for.” Human connection is at the core of what every human yearns for. In order to do this effectively vulnerability
is inevitable. When you think of your business brand, why a customer buys from you, and how you solve their pain points your being vulnerable can be a unique way of winning their business. Listen in as Brene Brown discusses the Power of Vulnerability.
Does showing your vulnerability play a role in how you market your business brand? Share your comments below.