Google Authorship was a must for many content marketers. Many (including myself) hurriedly added this tool to our websites hoping to yield more SEO. Though many of us didn't fully understand it's relevance we knew it was important.
As is the case with all new technology things change and evolve. Google Authorship is no different. In fact you'll hear in this show data reveals this experiment didn't yield exactly what they had hoped. This video really goes into the specifics of the state of this tool.
3 great branding tips can be taken away from Poo Pourri’s marketing strategies.
They are getting it right by being focused, strategic, and true to their core customer. This company has their marketing and branding down and are winning BIG.
So what are the 3 strategies, check them out below and listen in as Marie Forleo helps us better craft our branding message.
1) Know your Poo Crew
Knowing your core customer and speaking directly to them really streamlines marketing and branding efforts. Let them be the voice and introduce your brand to others. We cannot be everything to everyone.
2) Don’t give a hoot about anyone else
No, we are not saying be unauthentic or insincere. The point is to focus all your efforts on your core customer. It can easily stave off those that may not be good for your products and services. Give it time, especially if you’re just starting out.
3) Spray your brand scent everywhere
Never miss an opportunity to share your brand. Each page of our website and all other branded marketing tools can share a powerful message. Use these opportunities to our advantage.
Hope this was useful! If so give me a shout and let me know your best “go to” branding tip to score big with customers. I am all ears!
Here are 10 tips shared to help create visual content for social media that pops!
1) Think like NPR
Daily many of us visit this news site and find engaging, entertaining, and educational info. Ask whether you’ve achieved this with each of your posts.
2) Be Bold.
Feel free to express your opinions. This works especially well for platform builders, freelancers, and entrepreneurs. For corporate consider company policies and norms.
3) Add DRAMA.
Images can say a lot with minimal text. Add the wow factor by using GREAT graphics. Try www.canva.com.
4) Give credit where credit is due.
When using images or others posts make sure to reference the author. It’s the neighborly thing to do!!
5) Size matters for social.
Be aware of how your post images look on different media. For instance a G+ post will have a different appearance on a desktop versus mobile. People view their social media on mobile devices. Plan accordingly.
6) Schedule posts.
Social media can be time consuming. Organizing yourself by scheduling posts can help keep consistent presence online. Need tools to help? See #9 & 10 below.
7) Spread out posts.
Remember to trickle your info out. Depending on your audience the frequency of posts have to be considered.
8) Take the temperature of your social networks.
Listen and engage with your audience. The whole point of social media is to engage. Respond when possible and listen to your audience. Relationship marketing is a two-way street.