Business Building on a Shoestring Budget

Business owners should never tire of fresh resources to stay creative, be abreast of market trends, and ultimately grow revenue.  Small Business Development Centers (SBDC) are open to all small business owners seeking training on a myriad of topics.  This organization’s mission, “The Small Business Development Centers of the Northern California SBDC Network help individuals manage the growth of their businesses. Our sole focus is on helping you improve your bottom line.  Even better, these resources are at no cost or a small fee depending on the service utilized.

Yesterday I attended a “gratis” seminar session hosted by my local library.  During this session a group of approximately 50 business owners came together to Grow Business with Email and Social Media.  This session offered an intense four hours of market trends, tips, and tools to move business branding further.  The speaker for the day, David Mitroff of Piedmont Avenue Consulting offered great statistics and realistic ways business owners could utilize social media to build their brands.  

After this session I was armed with additional resources and new contacts.  A thought David shared that stuck with me was simply, “Do something!”  Many business owners don’t take the time to research and build strategic marketing plans that will make social media work for them.

How do you stay up on the latest business trends for your business?  Have you benefited from the resources your local SBDC offers?

Enjoy your weekend!

Jenelle – Alameda County SBDC

Reflections – How thick is your skin?

Photo credit: Karpati Gabor from

During a recent brainstorm session with a colleague two hours was spent coming up with ideas for both of our business models, website content, and the like.  As we shared suggestions and modifications to consider I was impressed at each of our ability to take feedback and apply it where necessary.

Personal and professional growth have been at the heart of many breakthrough moments. Though it may be difficult at times hearing what needs to be heard can be just what is needed to keep us on track.

Would you consider yourself thick skinned?  How do you handle feedback from colleagues or customers?


What is an Administrative Consultant Anyway?

By definition, “Administrative Consultants are experts (due to their many years of administrative experience) who specialize specifically in the business and art of administrative support (hence the “administrative” part of the term). And because we have such a unique, bird’s eye view of peoples’ businesses, many Administrative Consultants also offer clients advice and guidance on administrative systems and how they can streamline their operations and improve efficiency and effectiveness (this is where the consulting hat comes in and why “consultant” is part of our term). – (


Source, rodaniel

Our professional title is one avenue for potential clients, colleagues and others to understand our field of work or unique skills we possess.  My professional background has provided a vast array of experiences in Human Resources, Marketing, Customer Service and Education.  The majority of these experiences were gained while working with top Executives, steering HUGE organizational changes.  This really provided a front row seat into the most confidential of information as key decision makers would change their companies for years to come.

When meeting other business owners and educating them about Administrative Consulting, it seems the term is still fairly new.  This may be because Administrative Consulting is a unique niche, and no two consultants are alike.  This profession can be likened to musical artists who lean towards eclectic musical genres not completely “fitting” into a specific box of jazz, reggae, classical, and so forth.  Many times I’ve found these artists to be the most creative, inspiring musically, and all around cool!!  Administrative Consultants specialize in social media, project management, transcription services, video editing, and a host of other specialties.

The advances of technology in the digital space have really allowed for Administrative Consultants to have increased flexibility in the way they work.  Working from my home office has been a regular occurrence for much of my career and is how I currently engage with my client’s on a regular basis.

If you are a life coach, business consultant, speaker, or small business service provider I’d be happy to learn more about your business.  Let’s connect!

Be effective in ALL you do!


Letting Go…

The year is quickly moving towards it’s end.  What is helping you stay creative and moving forward?  Monday’s I dial into a call to get a great burst of inspiration.  In a recent Les Brown Motivational Monday call a guest speaker spoke on the subject of “letting go”.  He told several stories where decisively moving on was necessary to help him stretch professionally. Can you identify?

Building an administrative consultancy has provided me with the ability to let go of any limiting beliefs.  How freeing this has been!!  Other lessons I’ve learned along this journey…

  • Grow your brand
  • Find your niche, it may take time, but this will help find the RIGHT clients/customers
  • Understand how customers VIEW us, then build business solutions with this in mind
  • There is still a lot of education needed as the industry of administrative consultancy or digital office management is still growing

Many times it can take a fresh perspective or strategic partner to help us with this process of letting go.  Could I be of support?

Be effective in ALL you do!!



More than a transaction…

Recently our family moved.  During this never welcomed transition a less than stellar experience with a popular Internet company ensued. We placed our move of service request in plenty of time to avoid any issues (or so WE thought).  It seemed to be an easy enough request as the distance to our new location was relatively close to our previous address.   While on the phone with the representative we were informed a charge of approximately $200 would be billed to make this happen.  Gulp!

A fee for install then another for a new modem.  I reminded the rep of the close proximity, my loyalty for over 10 years with this company, all with no success.  His tone was rude, and uninterested in providing me a better cost solution or at minimum enlisting the help of a manager.  This was a first as we had similar moves in the past.

Why did I share this story?  Two words come to mind, “customer experience”.  A customer should not be left to feel like an indispensable transaction.  The reason many companies do business is to service customers.

This experience solidified for me why it is important as a service provider to make each customer feel like they are my #1 priority. Not only hearing issues, but coming to a reasonable solution that will ensure continued business. Needless to say we have since moved to another internet service provider.

Be effective in ALL you do!!


Want more tips on GREAT customer service?

Need Clients? Don’t overlook your local Chamber of Commerce!

Fremont Chamber Member Plaque

Fremont Chamber Member Plaque

Having a steady flow of clients/customers is an obvious lifeblood of any business.  The question of the ages, “Where do I find my specific clientbase?  I have spent plenty of time online networking and building great rapport through various social media channel.  Guess what I was forgetting!!  My local market here in the East Bay, CA.  Gasp!

I am officially a member of my local Chamber of Commerce and plan to share my insights as new business relationships and potential clients are found.

Are you a member of your local Chamber?  Share your experiences!

Be effective in ALL you do!


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