Small Business Blogging Myths to Ignore


From experience beginning a business blog can be a daunting task.  In fact just this week a business owner commented to me during a conversation, “I’m overwhelmed and I don’t know where to start with this blogging thing.”  Have you felt this way?  Well consider getting rid of these 3 myths that can hinder starting a blog for business or maintaining one.

Myth #1 – All blog posts need to be a decent length

You’ve heard the saying, “KISS”.  Not familiar?  Let me translate the acronym, “Keep it Simple Sweetie”.  🙂  A short yet content rich post is good enough.  It is possible to post quality information for readers without writing a novel sized blog post.  Adding a mix of both long and short posts is a great way to engage.

Myth #2 –  Blogging Takes Loads of Time

Let’s be honest, researching, writing, and posting is certainly an activity you’ll have to schedule. Though time must be allotted for these activities, planning ahead is the key to staying consistent.  Evernote has become a key tool in my arsenal to stash ideas, draft posts and get into a habit of blogging regularly.  Check out this detailed post from author, Micheal Hyatt on using Evernote for bloggers.

Myth #3 – Business Blogging is a fad…it will pass

In business don’t you agree that the only constant is change?  It is true we cannot predict the future of business marketing.  For now with the continued changes in Google’s algorithms having consistent content on your website is important to boost search engine ranking.  And don’t you agree providing valuable information to customers is never out of style.

May you blog and thrive!




    Find more about me on:
  • twitter
  • facebook
  • googleplus
  • linkedin
  • pinterest
  • skype
  • youtube

Hello, dear readers! While the vast majority of internet users are as lovely as yourselves, sometimes things can go a little sideways. I've created these guidelines for interacting with this space and keeping it a joy to come back to again and again. :-)


Please note that all of the written content and photos found on this site are created by yours truly (unless otherwise noted) and should never be repurposed or used without expressed permission. Please feel free to contact me here, if you have any questions.


It's true: Efficacy Plus contains the occasional affiliate link. This means that I may get a teeny, tiny commission on the sales of products linked to throughout the site. These commissions help to keep this site up and running. Please know that I will never write about or endorse something that I wouldn't use myself.


On occasion, you'll notice sponsor ads in the sidebar of Efficacy Plus. These folks have paid a small amount for ad placement and are called out once a month in posts dedicated to my lovely supporters. That said, I rarely post sponsored content. Should you come across sponsored content, you will notice that I have added a full disclaimer. Rest assured, I will never write about a product or service that I wouldn't use myself.


All comments on this blog are moderated. I've done my best to create a positive place to discuss the things I enjoy with other fun-loving, positive people. I reserve the right to remove comments that do not fit my goals for this space.

Leave a Reply

Your email address will not be published. Required fields are marked *

4 thoughts on “Small Business Blogging Myths to Ignore

  1. And another myth … “I can’t think of anything to blog about” … I focus on this very strongly on my site and how people find that once they learn how to shift their thinking about what’s of value to their readers, a whole new bunch of topic ideas opens up.

  2. Janelle, I thought you were talking directly to me. This blogging thing is overwhelming, yet I find it very rewarding. I am so glad I joined a blogging challenge to get me started. Thanks for the Evernote tip. I will follow up. I tried to put it on my computer a while ago and it just would not take hold. Maybe this time will be differemt.