This past weekend at the Blog Her Conference I came across a brand called Poo Pourri. This company markets pleasant spray scents
for you to do, (clearing my throat) THE DO. The idea is to spray it prior to using the restroom.
When I saw their branding at the conference I took a double take. I mean really?
As I’ve been catching up on email I had a new message from Marie Forleo’s “Marie TV”.
3 great branding tips can be taken away from Poo Pourri’s marketing strategies.
They are getting it right by being focused, strategic, and true to their core customer. This company has their marketing and branding down and are winning BIG.
So what are the 3 strategies, check them out below and listen in as Marie Forleo helps us better craft our branding message.
1) Know your Poo Crew
Knowing your core customer and speaking directly to them really streamlines marketing and branding efforts. Let them be the voice and introduce your brand to others. We cannot be everything to everyone.
2) Don’t give a hoot about anyone else
No, we are not saying be unauthentic or insincere. The point is to focus all your efforts on your core customer. It can easily stave off those that may not be good for your products and services. Give it time, especially if you’re just starting out.
3) Spray your brand scent everywhere
Never miss an opportunity to share your brand. Each page of our website and all other branded marketing tools can share a powerful message. Use these opportunities to our advantage.
Hope this was useful! If so give me a shout and let me know your best “go to” branding tip to score big with customers. I am all ears!
Be effective in ALL you do!