3 Tactics to Successful Branding…It’s About the Relationship

Jenelle in Action - Blogging Session 7

Speaking on “Getting Started with Business Blogging” – Fremont Chamber of Commerce

Building a brand takes time, patience, and diligence.

This has been a HUGE takeaway for me over the last year and a half.  If you’re looking for short-term results that pay off now, your marketing efforts may not last the long haul.

If you’re looking for long-term results that get better and more profitable as time goes by through building relationships with your audience, roll up your sleeves and get ready to dig in. Successful branding is more than just a sales tactic

or pushing your products and services. It’s becoming the first thing your customers think of when they have a problem you can solve.  It’s connecting on a deeper level evoking an emotional response from those you engage with.

This takes time and great care to truly be long lasting.

It’s becoming a trusted expert, resource and friend in the minds of your audience.

As a micro business owner I have real conversations with real business owners helping them see a new way to implement online marketing.

Meaningful relationships are even more important today.  Believe it or not this is attainable even in this highly digital world.

Consider three basic steps to reach this status:

1) Offer your customers what they want. Spend some time discovering this. Then figure out how you can give it to them.

2) Speak in their language. Do research. Learn what your audience wants, share your solution by focusing on the value add. Pay attention to cyclical shifts. Apply frequency, consistency and anchoring.

3) Get in front of your audience on a regular basis. Do this consistently, remember to speak to people’s needs, anchor your message in their minds be the first one they think to solve their problems.

If it seems like a lot of work, you’re right: It is. Passing up the opportunity for quick profits from push-marketing tactics can be hard, especially when you have bills that need to be paid.

Building relationships and helping your audience get to know, like and trust you is critical to success in this era.

During a recent consultation a business owner expressed a need to assess current marketing tactics and implement new elements in hopes of getting their phone to ring with new leads/customers.

The client was more concerned with implementation.

The problem with this approach?  Remember the saying, “If you don’t where you are how can you figure out where you want to go?”

During our conversation I helped the client slow down, take a deep breath.  By helping empower them to begin analyzing the

competition, customer need, and begin creating an online marketing strategy designed for long-term benefits.

What every brand and marketer must remember is it is not about YOU.  If we miss what a client really needs we will never have the privilege of doing business with them.

What has been your surefire way of solidifying the know, like, and trust factor for your company/brand?  Have you yielded results taking this approach?

Join the conversation!



    Find more about me on:
  • twitter
  • facebook
  • googleplus
  • linkedin
  • pinterest
  • skype
  • youtube

Hello, dear readers! While the vast majority of internet users are as lovely as yourselves, sometimes things can go a little sideways. I've created these guidelines for interacting with this space and keeping it a joy to come back to again and again. :-)


Please note that all of the written content and photos found on this site are created by yours truly (unless otherwise noted) and should never be repurposed or used without expressed permission. Please feel free to contact me here, if you have any questions.


It's true: Efficacy Plus contains the occasional affiliate link. This means that I may get a teeny, tiny commission on the sales of products linked to throughout the site. These commissions help to keep this site up and running. Please know that I will never write about or endorse something that I wouldn't use myself.


On occasion, you'll notice sponsor ads in the sidebar of Efficacy Plus. These folks have paid a small amount for ad placement and are called out once a month in posts dedicated to my lovely supporters. That said, I rarely post sponsored content. Should you come across sponsored content, you will notice that I have added a full disclaimer. Rest assured, I will never write about a product or service that I wouldn't use myself.


All comments on this blog are moderated. I've done my best to create a positive place to discuss the things I enjoy with other fun-loving, positive people. I reserve the right to remove comments that do not fit my goals for this space.

Leave a Reply

Your email address will not be published. Required fields are marked *