Visual Content for Social Media with Guy Kawasaki & Peg Fitzgerald – #CanvaConvert


Last week Mari Smith, Peg Fitzgerald, and Guy Kawasaki tag teamed to share great tips on

FREE visual content and social media.

Visual content is needed to supercharge engagement on social media.  Canva makes graphic design

accessible to beginners and advanced users.

Canva will be one of my top  tools for creating graphics with text and for updating my Facebook page.

added to the task list :-)

For helpful tutorials see the Canva Youtube page.

Here are 10 tips shared to help create visual content for social media that pops!

1) Think like NPR 

 Daily many of us visit this news site and find engaging, entertaining, and educational info.  Ask whether you’ve achieved this with each of your posts.

2) Be Bold.

Feel free to express your opinions.  This works especially well for platform builders, freelancers, and entrepreneurs.  For corporate consider company policies and norms.

3) Add DRAMA.

Images can say a lot with minimal text.  Add the wow factor by using GREAT graphics.  Try

4) Give credit where credit is due.

When using images or others posts make sure to reference the author.  It’s the neighborly thing to do!!

5) Size matters for social.

Be aware of how your post images look on different media.  For instance a G+ post will have a different appearance on a desktop versus mobile.  People view their social media on mobile devices.  Plan accordingly.

6) Schedule posts.  

Social media can be time consuming.  Organizing yourself by scheduling posts can help keep consistent presence online.  Need tools to help?  See #9 & 10 below.

7) Spread out posts.  

Remember to trickle your info out.  Depending on your audience the frequency of posts have to be considered.

8) Take the temperature of your social networks.

Listen and engage with your audience.  The whole point of social media is to engage.  Respond when possible and listen to your audience.  Relationship marketing is a two-way street.

9) Services for social media.

SocialBro, Tailwind, HootSuite, Buffer, SproutSocial, Tweetdeck

10) Great content sources.  

Alltop, Feedly, HolyKaw, NPR, Pinterest, StumbleUpon

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Need help creating great visual content for your blog or social media?  Let’s talk!

Do you have any handy tips to add to the list.  Join the conversation…



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