Journey to blogger land…BlogHer Conference 2014 #blogher2014

This week I am excited to be attending the conference.

This will be my first bloggers conference.

It couldn’t be more convenient as it will be held in my hometown of San Jose, CA.

Score!!!  No air travel and hotel required.

Goals for this event:

  1. Make new contacts
  2. Improve writing through a writer’s session
  3. Get updates on future of blogging and current trends

A great value being provided for this event is a mentoring opportunity for all attendees.

The planners of this event have worked things so as to provide the highest level of connection and knowledge transfer.

Definitely a different experience, this will surely be worth the investment of registration fees.

Looking forward to sharing some takeaways.  Check out the at a glance schedule.

What professional development conferences, classes, or trainings have you employed?

Be well!





Business Building on a Shoestring Budget

Business owners should never tire of fresh resources to stay creative, be abreast of market trends, and ultimately grow revenue.  Small Business Development Centers (SBDC) are open to all small business owners seeking training on a myriad of topics.  This organization’s mission, “The Small Business Development Centers of the Northern California SBDC Network help individuals manage the growth of their businesses. Our sole focus is on helping you improve your bottom line.  Even better, these resources are at no cost or a small fee depending on the service utilized.

Yesterday I attended a “gratis” seminar session hosted by my local library.  During this session a group of approximately 50 business owners came together to Grow Business with Email and Social Media.  This session offered an intense four hours of market trends, tips, and tools to move business branding further.  The speaker for the day, David Mitroff of Piedmont Avenue Consulting offered great statistics and realistic ways business owners could utilize social media to build their brands.  

After this session I was armed with additional resources and new contacts.  A thought David shared that stuck with me was simply, “Do something!”  Many business owners don’t take the time to research and build strategic marketing plans that will make social media work for them.

How do you stay up on the latest business trends for your business?  Have you benefited from the resources your local SBDC offers?

Enjoy your weekend!

Jenelle – Alameda County SBDC

Efficacy Plus Joins Fremont Chamber of Commerce

Efficacy Plus was presented with the FREMONT CHAMBER OF COMMERCE member plaque at their mixer Wednesday evening hosted at On Lok Lifeways.

A warm and inviting tone was set with members and guests noshing on sandwiches, cookies, along with other appetizing refreshments.

On Lok Lifeways, Bevi Kothare, Enrollment & Outreach Specialist was kind enough to welcome all and provide guided tours along with detailed information about the vast community resources provided at this location.  All were impressed with this state of the art facility and generous services provided to local seniors requiring special care.

This was a GREAT event and I was honored to be present.  Thanks to Bevi, and the other coordinators along with the  Fremont Chamber for making me feel so welcome at my first mixer!  Look forward to meeting more Chamber members in the future.
Now to find a place to display this beautiful plaque!


Need Clients? Don’t overlook your local Chamber of Commerce!

Fremont Chamber Member Plaque

Fremont Chamber Member Plaque

Having a steady flow of clients/customers is an obvious lifeblood of any business.  The question of the ages, “Where do I find my specific clientbase?  I have spent plenty of time online networking and building great rapport through various social media channel.  Guess what I was forgetting!!  My local market here in the East Bay, CA.  Gasp!

I am officially a member of my local Chamber of Commerce and plan to share my insights as new business relationships and potential clients are found.

Are you a member of your local Chamber?  Share your experiences!

Be effective in ALL you do!


How is your elevator pitch?

Hands Shake

Networking day to day forces me to practice expressing what I do in a few short phrases.  It brings joy to share a piece of myself, experiences and gifts in a way that will help others not only today but beyond.

The challenge is getting to the point making what I do tangible for others to understand how I can be of service.

Great read below by John “Z” Zeydel of Arkham Executive’s Batman, makes you think more deeply about enhancing your elevator pitch/speech and whether it is really making a lasting impression on potential clients or contacts.  This blog piece hit a chord with me, do you have the same struggle?  If not what works for you and why?

For an awesome example of what to do and what not to do check out this video from author Micheal Hyatt

Thanks for reading and sharing!!


The Death of Elevator Speech


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