Business Blogging Getting Started - Logo

Business blogging is said to be one of the best ways to:

  • Build authority
  • Gain a broader audience
  • Solidify the know, like and trust factor
  • Increase page rank status in Google search engines
Has your business been thinking about starting a blog?  Are you overwhelmed with the who, what, when, where and why of blogging?
This session is for service providers, coaches, creatives, or anyone wanting to START or continue on the blogging path.
You’ll come away being motivated to start your blogging journey TODAY!  This Business Building Session is sponsored by the Fremont Chamber of Commerce
Date: October 2, 2014
Time: 5:30 pm
Event: Getting Started with Business Blogging - Business Building Session
Topic: Getting Started with Business Blogging
Venue: Fremont Chamber of Commerce
510/795.2244
Location: 39488 Stevenson Place, Suite 100
Fremont, California 94539
US
Public: Public
Registration: Click here to register.

Need help with your business or creative blog. Schedule a 25 minute consultation TODAY! Visit my contact page and send a message

3 Great Branding Tips from Poo Pourri

This past weekend at the Blog Her Conference I came across a brand called Poo Pourri.  This company markets pleasant spray scents

for you to do, (clearing my throat) THE DO.  The idea is to spray it prior to using the restroom.

When I saw their branding at the conference I took a double take.  I mean really?

As I’ve been catching up on email I had a new message from Marie Forleo’s “Marie TV”.

3 great branding tips can be taken away from Poo Pourri’s marketing strategies.

They are getting it right by being focused, strategic, and true to their core customer.  This company has their marketing and branding down and are winning BIG.

Source: http://www.poopourri.com

Source: http://www.poopourri.com

So what are the 3 strategies, check them out below and listen in as Marie Forleo helps us better craft our branding message.

1) Know your Poo Crew

Knowing your core customer and speaking directly to them really streamlines marketing and branding efforts.  Let them be the voice and introduce your brand to others.  We cannot be everything to everyone.

2) Don’t give a hoot about anyone else

No, we are not saying be unauthentic or insincere.  The point is to focus all your efforts on your core customer.  It can easily stave off those that may not be good for your products and services. Give it time, especially if you’re just starting out.

3) Spray your brand scent everywhere

Never miss an opportunity to share your brand.  Each page of our website and all other branded marketing tools can share a powerful message.  Use these opportunities to our advantage.

Hope this was useful!  If so give me a shout and let me know your best “go to” branding tip to score big with customers.  I am all ears!

Be effective in ALL you do!

Jenelle

3 Tactics to Successful Branding…It’s About the Relationship

Jenelle in Action - Blogging Session 7

Speaking on “Getting Started with Business Blogging” – Fremont Chamber of Commerce

Building a brand takes time, patience, and diligence.

This has been a HUGE takeaway for me over the last year and a half.  If you’re looking for short-term results that pay off now, your marketing efforts may not last the long haul.

If you’re looking for long-term results that get better and more profitable as time goes by through building relationships with your audience, roll up your sleeves and get ready to dig in. Successful branding is more than just a sales tactic

or pushing your products and services. It’s becoming the first thing your customers think of when they have a problem you can solve.  It’s connecting on a deeper level evoking an emotional response from those you engage with.

This takes time and great care to truly be long lasting.

It’s becoming a trusted expert, resource and friend in the minds of your audience.

As a micro business owner I have real conversations with real business owners helping them see a new way to implement online marketing.

Meaningful relationships are even more important today.  Believe it or not this is attainable even in this highly digital world.

Consider three basic steps to reach this status:

1) Offer your customers what they want. Spend some time discovering this. Then figure out how you can give it to them.

2) Speak in their language. Do research. Learn what your audience wants, share your solution by focusing on the value add. Pay attention to cyclical shifts. Apply frequency, consistency and anchoring.

3) Get in front of your audience on a regular basis. Do this consistently, remember to speak to people’s needs, anchor your message in their minds be the first one they think to solve their problems.

If it seems like a lot of work, you’re right: It is. Passing up the opportunity for quick profits from push-marketing tactics can be hard, especially when you have bills that need to be paid.

Building relationships and helping your audience get to know, like and trust you is critical to success in this era.

During a recent consultation a business owner expressed a need to assess current marketing tactics and implement new elements in hopes of getting their phone to ring with new leads/customers.

The client was more concerned with implementation.

The problem with this approach?  Remember the saying, “If you don’t where you are how can you figure out where you want to go?”

During our conversation I helped the client slow down, take a deep breath.  By helping empower them to begin analyzing the

competition, customer need, and begin creating an online marketing strategy designed for long-term benefits.

What every brand and marketer must remember is it is not about YOU.  If we miss what a client really needs we will never have the privilege of doing business with them.

What has been your surefire way of solidifying the know, like, and trust factor for your company/brand?  Have you yielded results taking this approach?

Join the conversation!

Jenelle

Customers for Life – 3 Marketing Tips to Get You Closer…

Original post by, 

As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

You’re simply trying to sell your product or service to the people who want and need it most.

Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

When you get crystal clear about your target market, niche, and ideal client, you’re able to create marketing materials that easily turn prospects into paying customers.

The terms target market, niche, and ideal client get tossed around an awful lot. The first step to streamlining your marketing efforts is to understand the difference between the three.     

Target Market – This is the broadest section of the population you’re targeting.

Consider what group of prospects will get the best results, in the shortest amount of time with the least amount of effort because of working with you.

For example, perhaps you run a private cleaning company in Philadelphia. Is your target market “everyone who lives in Philadelphia?” Certainly not!

Why? Because not everyone in Philadelphia needs or wants their house cleaned. Of the people that do, who is it that needs and wants what your company has to offer?

Do you do your best work with affluent, college-educated married couples with children? Then perhaps you brand your company as an upscale, top of the line and exclusive service.

Do you consistently get business from coupon clippers, single parents or young professionals on a budget? Then perhaps you brand your company as the most affordable cleaning service in town?

There is not necessarily a right answer to who is your target market. However the wrong answer is “everyone”. The old saying “you can’t please all of the people all of the time” definitely applies to target markets.

Niche – What you do for your audience

Target market deals with your customer. Niche is all about you.

“Health and wellness” is an industry. “Private pilates coaching” could be your niche – that is, what you offer to people interested in health and wellness.

“Dating and relationships” is an industry. “Dating advice for new divorcees” could be a niche to pursue within that industry.

You can’t differentiate yourself from thousands of other businesses if you attempt to market a “travel website” or a “weight loss product.” There are millions of travel websites and weight loss products out there. What makes yours different?

Here’s what niche-ing down looks like:

Travel agent -> Solo travel expert -> Career break solo travel -> Career break solo travel for 40-somethings

Business coaching -> Business coaching for solopreneurs -> Business coaching for tech-challenged solopreneurs

Ideal Client – The detailed description of your perfect client or customer.

It’s difficult to connect with a nameless, faceless group of people, even if you’ve done your homework and “niched down.”

That’s where an ideal client profile comes into play. An ideal client profile is a made-up person who represents your perfect customer. They have the exact problems your best customers have, they need your help, and they’re ready to buy right now.

By creating a detailed bio of your ideal client, including biographical information and emotional needs, you’ll be able to create email newsletters, blog posts, website copy and products that resonate with your audience on a deep and personal level.

Why?

Because using an ideal client profile is like writing a letter to one person instead of thousands – the result is that each person who reads the letter feels like it’s written just for them.

Remember, choosing a target market, niche and ideal client is for the purposes of your marketing efforts. You will likely attract people who don’t fit what you’ve chosen and that’s ok! We’re not talking about turning anyone away. We’re talking about F-O-C-U-S-I-N-G the limited time, money and energy you have to spend on marketing on the people that will yield the best results.

Define your target market, see if you can “niche down” within your chosen industry, and spend some time crafting your ideal client’s bio and backstory.

The more specific you get, the more effective your marketing will be and the more qualified your leads will become as you begin to create customers for life.

Sydni Craig-Hart, The Smart Simple Marketing Coach, is founder of SmartSimpleMarketing.comKnown for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in her client's businesses so they can create money NOW. Visit www.SmartSimpleMarketing.com for your FREE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FREE "Profit Breakthrough" session with Sydni!

Vulnerability and Your Business – Ted Talk Thursday

Do you find it difficult to show vulnerability in your business branding efforts?   Gary Vaynerchuk encourages businesses to “Use every customer point of contact to weave stories about who you are and what your brand stands for.”  Human connection is at the core of what every human yearns for.  In order to do this effectively vulnerability

is inevitable.  When you think of your business brand, why a customer buys from you, and how you solve their pain points your being vulnerable can be a unique way of winning their business.  Listen in as Brene Brown discusses the Power of Vulnerability.  

 

Does showing your vulnerability play a role in how you market your business brand?  Share your comments below.

Best wishes,

Jenelle

Is Social Media a Black hole?

Social media is a black hole! – Photo Credit ukcraftblog.com via Pinterest

Social media is a black hole!  Gasp!  (clutching pearl necklace) :-)  

During a recent networking roundtable discussion business owners shared confusion and lack of success figuring out social media. The opening sentiment was expressed by a business owner stumped by the popularity and use of social media.    

If you asked this post title question of highly successful Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook How to Tell Your Story in a Noisy World  you would get a resounding reply of, “Heck no.”  One quote from his book, “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.” 

Social media success is truly accomplished when adding value.  It still amazes me the great relationships I’ve built with followers via  Twitter and G+.  Adding expertise, personal experience, and truly caring about your audience is paramount.  Dan Schawbel Forbes article 14 Memorable Quotes from Jab, Jab, Jab, Right Hook,  gave a great overview of Vaynerchuk’s approach and lessons.

As the year comes to a close I’ll be doing a deeper dive into Vaynerchuk’s book.  To hear him speak further on this topic check out The Future of Social Media on YouTube.

 

Business Blogging Stats 2013

Business blogging is a challenging feat for many business owners.  When speaking with professionals I’ve heard a myriad of responses as to why they struggle to keep an active blog. Have you expressed any of the below sentiments relating to your business blog?

Typing Business Person

Some reasons for not keeping an active business blog   (1) Not enough time (2) More pressing priorities (3) Perceived lack of topics (4) Writing skill limited.  Well know that you are not alone. Check out the latest stats on business blogging according to a study by https://home.passle.net/.

For the full report, see: https://home.passle.net/wp-content/uploads/2013/08/The-State-of-Business-Blogging-2013.pdf

In my next post we’ll share tips on getting an active business blog started and keeping it going.

Be effective in ALL you do!!

Jenelle

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