Is Google Authorship DEAD, a few things to be considered…

Google Authorship was a must for many content marketers.  Many (including myself) hurriedly added this tool to our websites hoping to yield more SEO.  Though many of us didn't fully understand it's relevance we knew it was important.

As is the case with all new technology things change and evolve.  Google Authorship is no different.  In fact you'll hear in this show data reveals this experiment didn't yield exactly what they had hoped. This video really goes into the specifics of the state of this tool.

Is Google Authorship something you have yet to add to your website?  See tips here to get started…

Have a great week!

Jenelle

Business Blogging Getting Started - Logo

Business blogging is said to be one of the best ways to:

  • Build authority
  • Gain a broader audience
  • Solidify the know, like and trust factor
  • Increase page rank status in Google search engines
Has your business been thinking about starting a blog?  Are you overwhelmed with the who, what, when, where and why of blogging?
This session is for service providers, coaches, creatives, or anyone wanting to START or continue on the blogging path.
You’ll come away being motivated to start your blogging journey TODAY!  This Business Building Session is sponsored by the Fremont Chamber of Commerce
Date: October 2, 2014
Time: 5:30 pm
Event: Getting Started with Business Blogging - Business Building Session
Topic: Getting Started with Business Blogging
Venue: Fremont Chamber of Commerce
510/795.2244
Location: 39488 Stevenson Place, Suite 100
Fremont, California 94539
US
Public: Public
Registration: Click here to register.

Need help with your business or creative blog. Schedule a 25 minute consultation TODAY! Visit my contact page and send a message

Journey to blogger land…BlogHer Conference 2014 #blogher2014

This week I am excited to be attending the www.blogher.com conference.

This will be my first bloggers conference.

It couldn’t be more convenient as it will be held in my hometown of San Jose, CA.

Score!!!  No air travel and hotel required.

Goals for this event:

  1. Make new contacts
  2. Improve writing through a writer’s session
  3. Get updates on future of blogging and current trends

A great value being provided for this event is a mentoring opportunity for all attendees.

The planners of this event have worked things so as to provide the highest level of connection and knowledge transfer.

Definitely a different experience, this will surely be worth the investment of registration fees.

Looking forward to sharing some takeaways.  Check out the at a glance schedule.

What professional development conferences, classes, or trainings have you employed?

Be well!

Jenelle

#blogher2014

 

Source: www.blogher.com

Forget what you’ve heard…Blogging Myths to Ignore

Business blogging myths abound, tomorrow I’ll be presenting a workshop titled, “5 Blogging Myths to Ignore”.

According to a HubSpot studyB2B companies that blog only 1-2X per month generate 70% more leads than those who don’t blog.

Ready to debunk blogging myths getting in the way of building your brand and business?

See previous post on this topic here .  Also check out recent post by blogger Julie Deneen.

 

Have you considered starting a business blog?  If you have one what has kept you on course to making it successful?

Screen Shot 2014-04-30 at 8.04.11 PM

Ignore Blogging Myths – Photo source www.bizben.com

 

It’s not always about quantity…The Art of Unblogging

The 2nd quarter of this year I’ve found myself a bit delayed with blog posts.  Daily I’ve made a habit of curating, journaling, and reviewing content.

Networking with local business owners has kept me on the road more than usual.

Blogging is a journey not a sprint, a commitment to the task is paramount for long-term  success.

As the old adage goes, “Anything worth having is worth working for”.

make-your-own-path

This blog post about “unblogging” gave me clarity on why it’s OK to take a break from blogging.  It’s important to find what works for you, your business, and life.  So go ahead you have permission to “unblog” when needed…onward

Jenelle

[Tweet “Blogging is a journey not a sprint, a commitment to the task is paramount for long-term success.”]

 

Content is the New Currency – Business Blogging

Content is Key – Social4retail.com

Content is the new currency.  From experience creating fresh content for a business blog takes time, energy, and a plan.  Nevertheless, it is one of the simplest ways to boost website page rank, connect with target market, and spotlight current programs or services.  According to WordPress.com over 409 million people view more than 14.4 billion pages of blog content each month.  Online blogs take on various forms:

Blogging as a hobby or for fun allows folks to share and build personal community based on special interests

Blogging as a business focuses on making money via sponsored posts, affiliate links, and even e-books.

Blogging for business is a marketing strategy to gain exposure, visibility, thought leadership, and build a permission-based marketing list.  Blogging for business is a must for growing your business in 2014 and beyond.

A business blog offers value far beyond marketing…

Gaining online visibility when thousands of new websites are added to the mix every single day can be challenging.  If you want to compete seriously online and get the results you want from your website, a basic 5- 10- or even 20-page static website can be limiting.  A great way to breathe life to your current business site is to begin a business blog.

COMPELLING STATISTIC: Did you know that nearly 40% of U.S. companies use blogs for marketing purposes?  And companies that blog have 55% more visitors – Hubspot

BEST PRACTICE: Focus on content. A well-structured blog, content tailored to your ideal audience, can gain much attention.

Get ahead of the competition…

Blogging is one of the most cost effective, and easiest ways to gain visibility for your brand and get your business in front of customers.  Each new published blog post, creates an added unique URL or page to your website that can be crawled and indexed by search engines. Google loves blogs!!  A new opportunity to show up in the search listings helping your business get found is accomplished all with your blog.  If you blog once a week for a year, you will add 52 new opportunities for consumers to find you online. Twice a week for a year will net you 104 new ways for buyers who need what you’re selling to find you.  Most likely you have exactly what you need.  Share it!!  Your expertise, opinions, perspectives, stories, and resources provide a host of fresh and unique content.

BEST PRACTICE:  See more ideas on writing at http://www.copyblogger.com/blog/.

How this translates to new clients, business growth, and list building…

Remember the main purpose of your blog is to create unique content your audience loves and needs. In addition your blog will increase traffic to your website from organic search, social media, social bookmarking, links, and referrals.  Once visitors get to your website, the goal is to keep them as long as possible, having a call to action – to sign up, subscribe, buy, register, click, share, opt-in, enroll, or purchase will facilitate this.

BEST PRACTICE: Use images, bold headings and phrases, colored sub headlines, short paragraphs and smart formatting in posts to keep visitors’ attention

Why wait any longer?  Need help getting your business blog started?  Contact me TODAY for a business exploration session.

Jenelle

 

Small Business Blogging Myths to Ignore

 

From experience beginning a business blog can be a daunting task.  In fact just this week a business owner commented to me during a conversation, “I’m overwhelmed and I don’t know where to start with this blogging thing.”  Have you felt this way?  Well consider getting rid of these 3 myths that can hinder starting a blog for business or maintaining one.

Myth #1 – All blog posts need to be a decent length

You’ve heard the saying, “KISS”.  Not familiar?  Let me translate the acronym, “Keep it Simple Sweetie”.  :-)  A short yet content rich post is good enough.  It is possible to post quality information for readers without writing a novel sized blog post.  Adding a mix of both long and short posts is a great way to engage.

Myth #2 –  Blogging Takes Loads of Time

Let’s be honest, researching, writing, and posting is certainly an activity you’ll have to schedule. Though time must be allotted for these activities, planning ahead is the key to staying consistent.  Evernote has become a key tool in my arsenal to stash ideas, draft posts and get into a habit of blogging regularly.  Check out this detailed post from author, Micheal Hyatt on using Evernote for bloggers.

Myth #3 – Business Blogging is a fad…it will pass

In business don’t you agree that the only constant is change?  It is true we cannot predict the future of business marketing.  For now with the continued changes in Google’s algorithms having consistent content on your website is important to boost search engine ranking.  And don’t you agree providing valuable information to customers is never out of style.

May you blog and thrive!

Jenelle

 

I survived 31 Days of Blogging!

October has come and gone and I’ve completed my #blogboost hosted by http://ultimateblogchallenge.com/.  Let me share with you a few takeaways from this challenge.

Be Realistic – With an energetic and talented group of professionals I set out to blog each day during the month of October.  Being realistic about my blogging schedule and committing to posting weekly was more feasible for me.  Though I averaged a once per week post, archiving insightful news clips, podcasts, and YouTube vids never stopped.  This challenge fueled my excitement to share more tips, trends, and small business goodies as time goes on.

Find Your Blogging Rhythm – Every blogger has to find their own rhythm.  Like most things in life we need to find our road and stay on it.  The goal is to get started and stick to a schedule that works.  If our rhythm slows, adjust accordingly.

Just Do It! – Blogging for business does not have to be a chore.  It’s OK to add a personal life experience into our blog to keep it interesting.  The goal is to “just do it”.  Fresh content creation is always the goal!  But, it is perfectly OK to share what we’ve learned or appreciated from another blogger or professional periodically.  The options are endless, we simply need to get the ball rolling.

So if I completed a 31 day blogging challenge you can do it too!!  Check out these handy resources I found along the way to help inspire your inner blogger.

Happy blogging!

Jenelle

 

 https://home.passle.net/ – Business Blogging

http://ultimateblogchallenge.com/teleseminars/ – Get support

http://goo.gl/2aM6uy – 20 Quick Tips on Writing Blog Posts

 

Business Blogging Stats 2013

Business blogging is a challenging feat for many business owners.  When speaking with professionals I’ve heard a myriad of responses as to why they struggle to keep an active blog. Have you expressed any of the below sentiments relating to your business blog?

Typing Business Person

Some reasons for not keeping an active business blog   (1) Not enough time (2) More pressing priorities (3) Perceived lack of topics (4) Writing skill limited.  Well know that you are not alone. Check out the latest stats on business blogging according to a study by https://home.passle.net/.

For the full report, see: https://home.passle.net/wp-content/uploads/2013/08/The-State-of-Business-Blogging-2013.pdf

In my next post we’ll share tips on getting an active business blog started and keeping it going.

Be effective in ALL you do!!

Jenelle

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