Content is Key – Social4retail.com
Content is the new currency. From experience creating fresh content for a business blog takes time, energy, and a plan. Nevertheless, it is one of the simplest ways to boost website page rank, connect with target market, and spotlight current programs or services. According to WordPress.com over 409 million people view more than 14.4 billion pages of blog content each month. Online blogs take on various forms:
–Blogging as a hobby or for fun allows folks to share and build personal community based on special interests
–Blogging as a business focuses on making money via sponsored posts, affiliate links, and even e-books.
–Blogging for business is a marketing strategy to gain exposure, visibility, thought leadership, and build a permission-based marketing list. Blogging for business is a must for growing your business in 2014 and beyond.
A business blog offers value far beyond marketing…
Gaining online visibility when thousands of new websites are added to the mix every single day can be challenging. If you want to compete seriously online and get the results you want from your website, a basic 5- 10- or even 20-page static website can be limiting. A great way to breathe life to your current business site is to begin a business blog.
COMPELLING STATISTIC: Did you know that nearly 40% of U.S. companies use blogs for marketing purposes? And companies that blog have 55% more visitors – Hubspot
BEST PRACTICE: Focus on content. A well-structured blog, content tailored to your ideal audience, can gain much attention.
Get ahead of the competition…
Blogging is one of the most cost effective, and easiest ways to gain visibility for your brand and get your business in front of customers. Each new published blog post, creates an added unique URL or page to your website that can be crawled and indexed by search engines. Google loves blogs!! A new opportunity to show up in the search listings helping your business get found is accomplished all with your blog. If you blog once a week for a year, you will add 52 new opportunities for consumers to find you online. Twice a week for a year will net you 104 new ways for buyers who need what you’re selling to find you. Most likely you have exactly what you need. Share it!! Your expertise, opinions, perspectives, stories, and resources provide a host of fresh and unique content.
BEST PRACTICE: See more ideas on writing at http://www.copyblogger.com/blog/.
How this translates to new clients, business growth, and list building…
Remember the main purpose of your blog is to create unique content your audience loves and needs. In addition your blog will increase traffic to your website from organic search, social media, social bookmarking, links, and referrals. Once visitors get to your website, the goal is to keep them as long as possible, having a call to action – to sign up, subscribe, buy, register, click, share, opt-in, enroll, or purchase will facilitate this.
BEST PRACTICE: Use images, bold headings and phrases, colored sub headlines, short paragraphs and smart formatting in posts to keep visitors’ attention
Why wait any longer? Need help getting your business blog started? Contact me TODAY for a business exploration session.