From experience beginning a business blog can be a daunting task. In fact just this week a business owner commented to me during a conversation, “I’m overwhelmed and I don’t know where to start with this blogging thing.” Have you felt this way? Well consider getting rid of these 3 myths that can hinder starting a blog for business or maintaining one.
Myth #1 – All blog posts need to be a decent length
You’ve heard the saying, “KISS”. Not familiar? Let me translate the acronym, “Keep it Simple Sweetie”. A short yet content rich post is good enough. It is possible to post quality information for readers without writing a novel sized blog post. Adding a mix of both long and short posts is a great way to engage.
Myth #2 – Blogging Takes Loads of Time
Let’s be honest, researching, writing, and posting is certainly an activity you’ll have to schedule. Though time must be allotted for these activities, planning ahead is the key to staying consistent. Evernote has become a key tool in my arsenal to stash ideas, draft posts and get into a habit of blogging regularly. Check out this detailed post from author, Micheal Hyatt on using Evernote for bloggers.
Myth #3 – Business Blogging is a fad…it will pass
In business don’t you agree that the only constant is change? It is true we cannot predict the future of business marketing. For now with the continued changes in Google’s algorithms having consistent content on your website is important to boost search engine ranking. And don’t you agree providing valuable information to customers is never out of style.
May you blog and thrive!