Business Blogging Stats 2013

Business blogging is a challenging feat for many business owners.  When speaking with professionals I’ve heard a myriad of responses as to why they struggle to keep an active blog. Have you expressed any of the below sentiments relating to your business blog?

Typing Business Person

Some reasons for not keeping an active business blog   (1) Not enough time (2) More pressing priorities (3) Perceived lack of topics (4) Writing skill limited.  Well know that you are not alone. Check out the latest stats on business blogging according to a study by

For the full report, see:

In my next post we’ll share tips on getting an active business blog started and keeping it going.

Be effective in ALL you do!!


Business Building on a Shoestring Budget

Business owners should never tire of fresh resources to stay creative, be abreast of market trends, and ultimately grow revenue.  Small Business Development Centers (SBDC) are open to all small business owners seeking training on a myriad of topics.  This organization’s mission, “The Small Business Development Centers of the Northern California SBDC Network help individuals manage the growth of their businesses. Our sole focus is on helping you improve your bottom line.  Even better, these resources are at no cost or a small fee depending on the service utilized.

Yesterday I attended a “gratis” seminar session hosted by my local library.  During this session a group of approximately 50 business owners came together to Grow Business with Email and Social Media.  This session offered an intense four hours of market trends, tips, and tools to move business branding further.  The speaker for the day, David Mitroff of Piedmont Avenue Consulting offered great statistics and realistic ways business owners could utilize social media to build their brands.  

After this session I was armed with additional resources and new contacts.  A thought David shared that stuck with me was simply, “Do something!”  Many business owners don’t take the time to research and build strategic marketing plans that will make social media work for them.

How do you stay up on the latest business trends for your business?  Have you benefited from the resources your local SBDC offers?

Enjoy your weekend!

Jenelle – Alameda County SBDC

Reflections – How thick is your skin?

Photo credit: Karpati Gabor from

During a recent brainstorm session with a colleague two hours was spent coming up with ideas for both of our business models, website content, and the like.  As we shared suggestions and modifications to consider I was impressed at each of our ability to take feedback and apply it where necessary.

Personal and professional growth have been at the heart of many breakthrough moments. Though it may be difficult at times hearing what needs to be heard can be just what is needed to keep us on track.

Would you consider yourself thick skinned?  How do you handle feedback from colleagues or customers?


Websites, Plugins, Content Oh My!!

As a small business owner have you found it difficult to find the right website solution? Worrying about the intricacies of websites, can easily keep you away from vital revenue generating activities.  Marketing your business with a WordPress website makes for a cost effective, customized, and accessible option.  

In Episode #6 of Small Business Marketing Report #SBMR hosts Sean Clark and Robert Tyson of the Tyson Report give the nitty gritty of WordPress, web host options, plugins, and much more. This podcast solidified for me why WordPress has been the best option for Efficacy Plus.

website ideas

Source, Sean MacEntee
Need a hand sorting through the best resources for your business site or blog?  Let’s chat!





Perfectionism Slowing Business Down?

Do you struggle with perfectionism, analyzing every detail relating to a business project, or launch??  Spinning your wheels in an effort to get it #perfecteverytime will slow down business growth.  The amount of additional stress stifles creativity.

Fears and Dreams Quote - Pinterest

Source: Gerard Asay, Flickr

As a busy parent and spouse I find family and my faith helps to keep things in perspective. Once I’ve researched and planned to move forward on an idea, it is then time to #justdoit! Taking unnecessary time to second guess is counterintuitive.  Decisively implementing as appropriate and adjusting along the way has led to greater discovery and success.

In a recent post three observations were discovered by #girlentreepreneur as she launched a new product.  She comments, “Taking action forces me to address and overcome any REAL problems the business will face.”

Do you agree with her sentiments?  How do you keep the perfectionism monster under control?  Chime in!!

Be effective in ALL you do!!

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Small Business Burnout Tips to Avoid Losing Steam

2013 has been full of new and exciting adventures at Efficacy Plus.   Daily demands of building a business and managing family cannot be denied.  If there were a guaranteed method for sustained increased productivity I’d be one of the first in line.  :-)

What can help keep the fire and passion of small business ownership burning hot?  Consider these 3 tips I’ve found helpful:

1. Establish priorities based on goals.  Being goal oriented helps me to alleviate unnecessary tasks.  Chasing after a 2 yr. old and managing other conflicting priorities does not lend itself to a strict daily calendar.  Staying agile yet focused on goals has helped move projects along that otherwise would not be completed.

2. Minimize multitasking.  Notice the emphasis on “minimize” multitasking, do you find it difficult to stop this terrible habit?  You’re not alone!!  The distractions of doing multiple things at once can be down right BAD.  Have you ever been in a conversation where you’ve asked a question and the person you’re speaking with wasn’t paying attention?  Not only can this be seen as rude, you’ll find tasks or conversations may have to be repeated due to the lack of attention the first time.

3. Take time to have REAL conversation.  Taking the time to enjoy a real conversation with a loved one or colleague is a great way to rejuvenate.  Spending extensive amounts of time connected to our digital gadgets can really take a toll on the ability to make real connections.   Doing this can fuel increased creativity make us more productive during our next work session.
Burnout is avoidable if we pace ourselves.  We’ve all heard the saying, “This is a journey not a sprint.”

Do you have strategies to avoid burnout?  Share what has worked for you in your business.

Be effective in ALL you do!

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October is Cyber Security Awareness Month!

Did you know October is National Cyber Security Awareness Month?  Many business owners have shared the horror of realizing their systems were compromised, and I’ve personally provided support during the process of backup, replacing , and researching these attacks.  Have you experienced the loss of productivity, frustration and lack of preparedness such an attack can cause?  In this post we’ll learn more about Botnets and how to protect ourselves.

According to StaySafeOnline, Botnets are generally networks of computers infected by malware (computer virus, keyloggers and other malicious software) and controlled remotely by cyber criminals, usually for financial gain or to launch attacks on website or networks.  Botnets may infect and use laptops, desktops, servers, routers, smartphones, or any other network equipment to conduct malicious activity.

Title Screen

Source: TTC Press Images, Flickr

All computers connected to the Internet are susceptible to malware infections.  Stay Safe Online, powered by National Cyber Security Alliance provides the below keys to survival in the Digital Age:

Keep a Clean Machine

Keep software current: Having the latest operating system, software, anti-virus protection, web browsers and apps are the best defenses against viruses, malware, and other online threats.

Enable automatic updates: Most security software will automatically connect and update to defend against known risks. Turn on automatic updates if that’s an available option.

Protect all Internet-connected devices:  Remember smartphones, tablets, gaming systems and other devices can be infected with viruses and malware, too. Protect them like you would your computer, including updating apps and operating systems.

Plug & scan:  USB sticks, thumb drives, CDs, DVDs and other external media can be infected by viruses and malware. Use your security software to scan them.

Connect With Care

When in doubt, throw it out:  Delete any online communications (i.e., texts, emails, social media posts) that look suspicious, even if you think you know the source.  

Get savvy about Wi-Fi hotspots:  When using a public or unsecured wireless connection, avoid using sites and apps that require personal information like log-ins.

Be cautious about “scareware”:  Cybercriminals have used fear to compromise your computer and to steal your personal information, which may include credit card information and banking login credentials. If you get security notices saying you are infected and need to purchase software, these could very well be attempts to compromise your device.

If You Think You’re Infected:  If you are notified, become aware, or suspect your computer has become a bot, take immediate steps to remove malware.  You can find a list of free botnet detection and remediation resources at

And lastly, update passwords periodically this can be a great way to keep our computers and data safe.

Be effective in ALL you do!


What is an Administrative Consultant Anyway?

By definition, “Administrative Consultants are experts (due to their many years of administrative experience) who specialize specifically in the business and art of administrative support (hence the “administrative” part of the term). And because we have such a unique, bird’s eye view of peoples’ businesses, many Administrative Consultants also offer clients advice and guidance on administrative systems and how they can streamline their operations and improve efficiency and effectiveness (this is where the consulting hat comes in and why “consultant” is part of our term). – (


Source, rodaniel

Our professional title is one avenue for potential clients, colleagues and others to understand our field of work or unique skills we possess.  My professional background has provided a vast array of experiences in Human Resources, Marketing, Customer Service and Education.  The majority of these experiences were gained while working with top Executives, steering HUGE organizational changes.  This really provided a front row seat into the most confidential of information as key decision makers would change their companies for years to come.

When meeting other business owners and educating them about Administrative Consulting, it seems the term is still fairly new.  This may be because Administrative Consulting is a unique niche, and no two consultants are alike.  This profession can be likened to musical artists who lean towards eclectic musical genres not completely “fitting” into a specific box of jazz, reggae, classical, and so forth.  Many times I’ve found these artists to be the most creative, inspiring musically, and all around cool!!  Administrative Consultants specialize in social media, project management, transcription services, video editing, and a host of other specialties.

The advances of technology in the digital space have really allowed for Administrative Consultants to have increased flexibility in the way they work.  Working from my home office has been a regular occurrence for much of my career and is how I currently engage with my client’s on a regular basis.

If you are a life coach, business consultant, speaker, or small business service provider I’d be happy to learn more about your business.  Let’s connect!

Be effective in ALL you do!


Value Based Pricing Increases Client Outcomes

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Source, Breaking the time Barrier…How to Unlock Your True Earning Potential

During a recent business mixer a consulting professional and I were sharing our experiences with value based pricing.  We laughed at the thought of being considered hourly employees by a client and having to answer the question, “What is your hourly rate to finish this project?”  My colleague and I agreed pricing of our work must be based on the outcomes achieved as a result of our work.  

A value based pricing model allows freelancers, consultants, and solopreneurs to focus on outcomes and solutions for clients.  “The value of what we do is based on the impact I can have on my client’s business.” – Mike McDerment and Donald Cowper, Breaking the Time Barrier…How to Unlock Your True Earning Potential.  

During the conversation with my colleague I was reminded of 2 lessons I’ve gleaned from building a value based pricing model into my practice.

1. Value based pricing insures the right client fit.  If a client lead is adamant about an hourly rate they may not be right for your practice.  It makes for a mutually satisfying agreement when your rates are accepted as just that your rates which are a sum of the expertise and knowledge you provide.  Once this is expressed clearly it should be respected.

2. Value based pricing allows for focused and solution oriented results.  A huge part of being a consultant is to analyze and provide customized solutions to your clients specific problems.  Your time and energy must be focused on activities that allow for creativity and educating your client where needed to achieve the greatest benefit from your knowledge and experiences.  Counting hours is not part of this.  Working by retainer via a value based pricing model really lends itself to the best outcome.

What has been your approach or experience with value based pricing models?  Please share your comments.

Be effective in ALL you do!!


Efficacy Plus Joins Fremont Chamber of Commerce

Efficacy Plus was presented with the FREMONT CHAMBER OF COMMERCE member plaque at their mixer Wednesday evening hosted at On Lok Lifeways.

A warm and inviting tone was set with members and guests noshing on sandwiches, cookies, along with other appetizing refreshments.

On Lok Lifeways, Bevi Kothare, Enrollment & Outreach Specialist was kind enough to welcome all and provide guided tours along with detailed information about the vast community resources provided at this location.  All were impressed with this state of the art facility and generous services provided to local seniors requiring special care.

This was a GREAT event and I was honored to be present.  Thanks to Bevi, and the other coordinators along with the  Fremont Chamber for making me feel so welcome at my first mixer!  Look forward to meeting more Chamber members in the future.
Now to find a place to display this beautiful plaque!