Last weekend I joined 40 business owners invited to the first Google Blitz session held at a local site in Mountain View, CA.
The Diversity Marketing Team and Small Business Team spent over 3 hrs bringing awareness, answering specific questions, and offering resources to the group. Some Google resources shared to grow your business were, Google Apps, Free Website, Accelerate with Google, Google Adwords, any many others. Many in our group were not aware of the myriad of marketing and engagement opportunities available. So here are some quick tips from Google on getting started and promoting your business brand via G+.
SET UP your profile
Create your Google+ page at www.google.com/+/business.
Before you start sharing with your customers, select a GREAT profile photo-this is the number one way people
will recognize you on Google+. Check out a quick video to get you inspired here. Don’t be afraid to add a few extra unique photos, complete the About section including
links to other destinations where you can be found across the web.
CREATE circles and engage with your customers/audience
Use Circles to segment your visitors, customers, and even internal teams. The goal is to share the right information
with the right people. Create a posting schedule, and post at least once a day, or multiple times weekly. This will insure you
are providing fresh and interesting content to spark genuine conversation. Optimal posting times vary, we suggest to post 10 am – 1 pm.
Engage your audience by posting questions and asking for feedback. Make sure to respond actively through your comments and +’1 feature.
Regularly host Hangouts (easy to use, multi-person video chat) to have a real face to face conversation with your customers.
FOLLOW the Accelerate with Google Page
Google+ pages help you build relationships with the people and organizations that matter the most to your business. Search for the organizations
that matter most and help you grow your business online. Search for the Accelerate with Google page and follow it TODAY!
PROMOTE your Google+ Page
Spread the word about your Google + page by sharing your page with people from your personal Google+ profile, your email contacts and by posting
a link to your page on relevant blogs, websites and other social destinations. Include the Google+ badge on your site to allow people to +1 from your homepage
with +1’s on your Google+ page and ads (using Adwords Social Extensions), increasing the number of recommendations for your site.
Well that’s it for now. GO get started with G+ and have fun building your business online with these awesome resources for small business.
Are you a coach, speaker, or service provider stumped by all of this? I can help! Schedule a 20 minute business exploration plan, and don’t let 2014 go by without optimizing your digital marketing plan with G+.
Be effective in ALL you do!