Building a brand takes time, patience, and diligence.
This has been a HUGE takeaway for me over the last year and a half. If you’re looking for short-term results that pay off now, your marketing efforts may not last the long haul.
If you’re looking for long-term results that get better and more profitable as time goes by through building relationships with your audience, roll up your sleeves and get ready to dig in. Successful branding is more than just a sales tactic
or pushing your products and services. It’s becoming the first thing your customers think of when they have a problem you can solve. It’s connecting on a deeper level evoking an emotional response from those you engage with.
This takes time and great care to truly be long lasting.
It’s becoming a trusted expert, resource and friend in the minds of your audience.
As a micro business owner I have real conversations with real business owners helping them see a new way to implement online marketing.
Meaningful relationships are even more important today. Believe it or not this is attainable even in this highly digital world.
Consider three basic steps to reach this status:
1) Offer your customers what they want. Spend some time discovering this. Then figure out how you can give it to them.
2) Speak in their language. Do research. Learn what your audience wants, share your solution by focusing on the value add. Pay attention to cyclical shifts. Apply frequency, consistency and anchoring.
3) Get in front of your audience on a regular basis. Do this consistently, remember to speak to people’s needs, anchor your message in their minds be the first one they think to solve their problems.
If it seems like a lot of work, you’re right: It is. Passing up the opportunity for quick profits from push-marketing tactics can be hard, especially when you have bills that need to be paid.
Building relationships and helping your audience get to know, like and trust you is critical to success in this era.
During a recent consultation a business owner expressed a need to assess current marketing tactics and implement new elements in hopes of getting their phone to ring with new leads/customers.
The client was more concerned with implementation.
The problem with this approach? Remember the saying, “If you don’t where you are how can you figure out where you want to go?”
During our conversation I helped the client slow down, take a deep breath. By helping empower them to begin analyzing the
competition, customer need, and begin creating an online marketing strategy designed for long-term benefits.
What every brand and marketer must remember is it is not about YOU. If we miss what a client really needs we will never have the privilege of doing business with them.
What has been your surefire way of solidifying the know, like, and trust factor for your company/brand? Have you yielded results taking this approach?
Join the conversation!